Skills You Need to Enter the Fast-Paced World of Advertising

Sheridan's Advertising diploma and advanced diploma programs prepare you for an exciting career in advertising or marketing communications. Using the latest industry-specific software, the program’s emphasis is on how the creative and planning processes work together to produce powerful advertising campaigns. You will learn how to interpret market research data, develop advertising strategies, design creative concepts, calculate media placement costs, estimate and evaluate advertising outcomes, equipping you to be 'job-ready' when you graduate. 

Topics covered include:

• Advertising planning
• Integrated marketing communications planning
• Media planning
• Media buying and evaluation
• Account management
• Advertising sales
• Creative advertising and concept development
• Producing advertising layouts
• Writing scripts for broadcast
• Developing creative integrated marketing communications solutions

The three-year Advertising and Marketing Communications Management Program offers you a more comprehensive exploration of marketing communications, further developing your critical and analytical thinking. As a three-year student, you will participate in an integrated capstone course that uses role play to provide students with a working knowledge of how an advertising/marketing communications campaign is actually produced in the industry. You'll:

• Identify an industry problem
• Analyze the problem, offer creative strategies, write and design creative executions, and offer methods for measuring campaign success
• Present advertising solutions to peers and industry representatives

Assisted by Media Arts students, you will create and produce a television commercial to add to your portfolio that will be a convincing demonstration of your skills when you look for a job.

Gain Advertising Agency Experience

Students graduating from either the second year of the Advertising and Marketing Communications Program or third year of the Advertising and Marketing Communications Management Program, may participate in an optional unpaid four-week work experience within the advertising industry. This experience, coupled with your excellent classroom training will equip you well for your career.

The Advertising and Marketing Communications Program and Advertising and Marketing Communications Management Program are located at the Trafalgar Road Campus in Oakville, Ontario.